About Us

The Brighten Group is the new brand for the Saint John Regional Hospital Auxiliary.  Although many changes have taken place since its inception in 1919, the Auxiliary’s commitment to it’s original purpose of “not for personal gain, but for public service” has never waivered.

The Brighten Group’s focus is on Patient Comfort programs that enhance your experience while at the hospital.  Patient Comfort is what we do!

Did you know ...

While at the Saint John Regional Hospital, proceeds from your purchases at the not-for-profit Gift Shop, Jewellery Counter, Hair Salon, Uniform Shop, the use of Lifeline through the Lifeline partnership, and the use of the ATM outside the Gift Shop are all redirected back into the Saint John Regional Hospital.

Mission, Vision and Values

Our Mission

We enhance the hospital experience for patients, families and staff at the Saint John Regional Hospital by fulfilling un-met needs for emotional support, physical comfort and medical care

Our Vision

The best possible hospital experience supported by a caring, compassionate community

Our Values

We value collaboration, caring and courage while honouring our history.