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    <loc>https://www.brightengroup.ca/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-03-05</lastmod>
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      <image:title>Home - Our Initiatives</image:title>
      <image:caption>From the teeniest patients in the hospital through to end of life heartache, we are there for the patients in as many ways as we can be. Learn more about our support below.</image:caption>
    </image:image>
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      <image:title>Home - Our Team</image:title>
      <image:caption>With the help of our Board of Directors, the Brighten Group relies on the incredible team we have built. Click below to learn about the faces of the Brighten Group.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Our Shops</image:title>
      <image:caption>We are able to support the projects we do by the operations of our 3 businesses within the Saint John Regional Hospital. Click below to learn about our shops and what you can find in each of them! To shop online, click here.</image:caption>
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  <url>
    <loc>https://www.brightengroup.ca/patient-comfort-programs</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/1626891765875-HLO5CG7HP6XHJDI9L7W1/Hostel+2.jpg</image:loc>
      <image:title>Patient Comfort Programs - Over the Years</image:title>
      <image:caption>Since the Saint John Regional Hospital opened in 1982, we have donated over $6M to fund a multitude of projects. Patient Comfort is at the core of what we do, from huge renovations, to equipment purchases to providing basic, everyday comfort to the patients here at the hospital. Click below to see just a few of the projects we’ve been apart of.</image:caption>
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      <image:title>Patient Comfort Programs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/1623258243186-BF4HCJ4OGICM3ZNULGT0/IMG_1317.jpg</image:loc>
      <image:title>Patient Comfort Programs</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/1628538586612-63WECWQEG3FNAB5QV618/CLOTHING.png</image:loc>
      <image:title>Patient Comfort Programs</image:title>
      <image:caption>“I want to thank you immensely for the hot coffee, juice and nutritious snack on your cart in the OR waiting area. As a family member who has been in that waiting room numerous times, not wanting to leave in case the doctor came out, your cart was greatly appreciated.” - DD, family member of a patient</image:caption>
    </image:image>
    <image:image>
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      <image:title>Patient Comfort Programs</image:title>
      <image:caption>“As there are low income families that access our services and cannot afford the cost of a bus the clients end up missing vital appointments. It is amazing to know that when our patients were unable to make it to their medical appointments, we are able to offer a bus token to aid with transportation.” - Staff member, Saint John Regional Hospital</image:caption>
    </image:image>
    <image:image>
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      <image:title>Patient Comfort Programs</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/1628538668312-BX3XJGOXB8NXOR52VBV3/COFFEE3.png</image:loc>
      <image:title>Patient Comfort Programs</image:title>
      <image:caption>“I want to thank you immensely for the hot coffee, juice and nutritious snack on your cart in the OR waiting area. As a family member who has been in that waiting room numerous times, not wanting to leave in case the doctor came out, your cart was greatly appreciated.” - DD, family member of a patient</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brightengroup.ca/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/833ec43b-f459-4c18-b074-107bc7cb4d87/2.jpg</image:loc>
      <image:title>Our Team - Kelly Langille</image:title>
      <image:caption>Kelly Langille Board President</image:caption>
    </image:image>
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  <url>
    <loc>https://www.brightengroup.ca/shops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/1628881220981-EZJKNBFLB45SQLVK9GZS/untitled-01471.jpg</image:loc>
      <image:title>Shops - GIFT SHOP</image:title>
      <image:caption>The Gift Shop has been a staple at the Saint John Regional Hospital since it opened its doors in 1982. Located in the Main Lobby, the Gift Shop has a wide variety of snacks, magazines, and toiletries. We also carry a great assortment of local products, home décor items, clothing, and baby items. We offer many delicious food options from local Saint John restaurants, including Zesty Lemon, Nela’s Kitchen and Marci’s Salads. If you would like to place an order over the phone for a patient staying at the Saint John Regional Hospital, please give us a call at 506.648.6691. You can visit the Gift Shop Monday through Friday from 8:30AM - 7PM!</image:caption>
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      <image:title>Shops - UNIFORM SHOP</image:title>
      <image:caption>Our Uniform Shop is the go-to destination for scrubs in Southern New Brunswick. We carry great quality, comfortable scrubs in-store and online. Whether you are looking for a certain brand, color or fit, we can help you find exactly what you need. We also do fittings for your entire office and are happy to work with you to have your staff looking and feeling great. On-site visits make this service simple on your end. Embroidery and local delivery are also available. Stop by the Uniform Shop Monday through Friday from 9AM until 4PM. You can also shop online by clicking here.</image:caption>
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  </url>
  <url>
    <loc>https://www.brightengroup.ca/our-mission</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
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      <image:title>Our Mission</image:title>
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      <image:title>Our Mission</image:title>
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    <image:image>
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      <image:title>Our Mission</image:title>
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  </url>
  <url>
    <loc>https://www.brightengroup.ca/lifeline</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/ea77a116-0059-4155-8add-78f23ed1f138/Lifeline+50+years_1.PNG</image:loc>
      <image:title>LifeLine - Canada’s # 1 Medical Alert Service¹</image:title>
      <image:caption>Lifeline is the first, largest, and industry leader medical alert service provider in North America with 50 years of experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>LifeLine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/1625759726546-0ZWO860SNK1IDZD09X2L/AA+Icon.JPG</image:loc>
      <image:title>LifeLine</image:title>
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      <image:title>LifeLine</image:title>
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    <image:image>
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      <image:title>LifeLine</image:title>
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    <image:image>
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      <image:title>LifeLine</image:title>
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    <image:image>
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      <image:title>LifeLine</image:title>
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  </url>
  <url>
    <loc>https://www.brightengroup.ca/volunteer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.brightengroup.ca/history</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/26c87626-3322-4857-9b6d-45ce42dbcd87/Scan_20210727.jpg</image:loc>
      <image:title>Our History</image:title>
      <image:caption>Cutout Party, where yards of fabric was cut to make into diapers, nighties and jackets</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/d1db1d07-43c5-4d26-b755-2ced53e405a4/Scan_20210727+%283%29.jpg</image:loc>
      <image:title>Our History</image:title>
      <image:caption>The Gift Cart</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c0d8b35ab2e07a6d39eb3f/5755d64b-c860-402a-8a8e-a8f30a7ecbff/Scan_20210727+%282%29.jpg</image:loc>
      <image:title>Our History</image:title>
      <image:caption>Muriel Mealey &amp; Elsie Reid at the Gift Case, late 1970s Inset: A card from the 1970s promoting new volunteers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.brightengroup.ca/store</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-06-26</lastmod>
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